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Hot Rods · Kustoms · Lowriders

The hands that reshaped Detroit iron.

Not the carrozzerie and not the restomod shops — this is the American custom tradition: the kustomizers who chopped Mercs, the hot-rod builders who made the Deuce an art form, and the show-rod artists who turned fiberglass into fantasy. From Barris and Winfield to Foose and Rad Rides by Troy — kept as its own registry.

41builders22active19historic3disciplines

Identity, provenance and cultural record only — a builder entry never sets a value. The value of record for any specific custom lives on its own catalog page through the valuation gateway. This registry documents who built it and how, the way the culture remembers it.

41 builders

Hot rods · 21

Alloway's Hot Rod Shop (Bobby Alloway)

Louisville, TN · United States
Active
1980s–present

Deep-black, big-'n'-little billet-wheel street rods

Official site ↗

Andy Brizio (Champion Speed Shop)

San Francisco · United States
Historic
1960s–

T-bucket commercial-kit pioneer

Bodie Stroud Industries

Sun Valley, CA · United States
Active
present

Restomod muscle cars & custom builds

Official site ↗

Boyd Coddington

United States
Historic
1978–2008

Father of the modern billet street-rod era

Hallmark Billet wheels & smooth street rods

Brookville Roadster

United States
Active
present

Reproduction steel 1932 Ford bodies

Hallmark New-steel Deuce bodies

Dearborn Deuce

United States
Active
present

Reproduction steel 1932 Ford roadster bodies (folding top)

Foose Design (Chip Foose)

Huntington Beach, CA · United States
Active
1998–present

Altered-proportion one-off 'art' cars

Hallmark The Foose proportion & wheel design
Official site ↗

Hollywood Hot Rods (Troy Ladd)

Burbank, CA · United States
Active
2001–present

AMBR-winning traditional & modern hot rods

Official site ↗

Jesse James (Austin Speed Shop)

United States
Active
1990s–present

Custom vehicle & hot-rod builder

Lil' John Buttera

United States
Historic
1970s–2000s

Billet-aluminum street-rod pioneer

Moal Coachbuilders (Steve Moal)

Oakland, CA · United States
Active
present

European-technique coachbuilt rolling art

Hallmark Hand-formed alloy bodies

Norm Grabowski

United States
Historic
1950s–

T-bucket pioneer — the 'Kookie Kar'

Pete & Jake's

United States
Active
1974–present

Street-rod-renaissance builder & parts (Chapouris/Jacobs)

Pinkee's Rod Shop

Windsor, CO · United States
Active
present

High-end street rods & pro-touring builds

Official site ↗

Posies (Ken Fenical)

United States
Active
present

Custom street rods + Super Slide springs

Rad Rides by Troy (Troy Trepanier)

Manteno, IL · United States
Active
1990s–present

AMBR-winning hyper-engineered show rods

Ringbrothers

Spring Green, WI · United States
Active
1990s–present

Carbon-bodied restomod muscle & billet hardware

Hallmark SEMA hero restomods
Official site ↗

Rolling Bones Hot Rod Shop

Greenfield Center, NY · United States
Active
present

Traditional salt-flat-aesthetic 1932 Fords

Roy Brizio Street Rods

South San Francisco · United States
Active
1976–present

Elite traditional 1932–34 Ford street rods

SO-CAL Speed Shop (Alex Xydias)

United States
Active
1946–present

Foundational hot-rod / speed shop; belly-tank lakester

The Roadster Shop

Mundelein, IL · United States
Active
1980s–present

Pro-touring chassis & turnkey hot rods

Official site ↗

Kustoms · 17

Alexander Brothers (Mike & Larry)

Detroit · United States
Historic
1950s–1970s

Detroit customs; the Dodge Deora

Ayala Brothers (Gil & Al)

East Los Angeles · United States
Historic
1940s–1950s

East LA Mexican-American kustom lineage

Hallmark Gil's Auto Body Works

Bill Cushenbery

Monterey, CA · United States
Historic
1950s–1970s

El Matador & Silhouette show customs

Bill Hines

United States
Historic
1940s–2010s

Leadworker; radical chops; hydraulic-lift pioneer

Dean Jeffries

United States
Historic
1950s–2013

Customs & film cars (Black Beauty, Monkeemobile)

Dick Bertolucci

United States
Historic
1940s–

Sacramento kustom builder & painter

Gene Winfield

Mojave, CA · United States
Active
1950s–present

Chopped Mercurys; custom-blend fade paint; film cars

Hallmark Winfield-blend fade paint

George Barris (Barris Kustoms)

Los Angeles · United States
Historic
1940s–2015

Hirohata Merc; the 1966 Batmobile

Hallmark Chopped Mercs & Hollywood cars

Harry Westergard

United States
Historic
1930s–1950s

Pre-Barris Sacramento kustomizer

Jimmy Summers

United States
Historic
1930s–1950s

Early LA custom pioneer (chops, shaved trim)

Joe Bailon

Hayward, CA · United States
Historic
1940s–2010s

Originated Candy Apple Red

Junior Conway (House of Color)

Bell Gardens, CA · United States
Active
1950s–present

Barris protégé; kustom paint & body

Larry Watson

United States
Historic
1950s–

Scallops & panel-paint pioneer

Rick Dore Kustoms

United States
Active
1990s–present

Art Deco-inspired coachbuilt customs

Official site ↗

Sam Barris

United States
Historic
1940s–1960s

Barris Kustoms co-founder; chop-technique pioneer

Squeeg's Kustoms (Doug Jerger)

Chandler, AZ · United States
Active
present

Elite modern customs; 2026 AMBR winner

Valley Custom Shop (Emory & Jensen)

Burbank, CA · United States
Historic
1948–1962

Restrained customs & sectioning; the So-Cal Special

Show rods · 3

Blackie Gejeian

Fresno, CA · United States
Historic
1950s–

Fresno show-car builder (Shish-Kebab Special)

Darryl Starbird (Star Kustom Shop)

Wichita, KS · United States
Active
1950s–present

Bubble-top show-car customs

Ed 'Big Daddy' Roth

United States
Historic
1950s–2001

Beatnik Bandit, Outlaw fiberglass show rods; Rat Fink

Hallmark Wild one-off fiberglass bubbletops
Lowriders The lowrider tradition — Gypsy Rose, the East LA car-club builders, the great hydraulics and muralist houses — is a documented coverage gap in our archive, not an omission. It's queued for a dedicated research pass and will be added honestly rather than guessed.

For the classic body houses see the Coachwork Directory; for the movements that drive these cars' demand, the Culture Lens.